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Classic Activism (Direct Action)

Classic Activism is the use of the same four steps of The Basic Process of Classic Activism to solve all types of activist problems. It is the method used by over 95% of all environmentalists and environmental organizations today, including those in grassroots organizations, academia, business, and government.

While Classic Activism works fine on easy problems, it fails on more difficult problems like climate change because the problem solving process does not fit the problem. This is the strategic reason why the environmental movement has failed to make any significant progress in solving the global environmental sustainability problem in the last 30 years.

The four steps of Classic Activism are:

1. Identify the problem to be solved.

2. Find the proper practices, if they are not yet known

3. Tell the people the truth about the problem and the proper practices.

4. If that fails, exhort, inspire, and bargain with people to get them support the proper practices.

Examples of the proper practices needed to solve the sustainability problem are use of renewable energy, the three R's of reduce, reuse, and recycle, and closed loop manufacturing, which emits no net wastes and consumes no net non-renewable resources.

Classic Activism is an example of the Intuitive Process Trap. For more please see What is Classic Activism?

  

Dueling Loops Paper

The most popular page on the site. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

A Little Story about Corporate Dominance and the Occupy Movement

Here's what one reader wrote us about this article:

"This is the most lucid, focused, analysis of the economic quandary of the nation that I have seen. It exposes the indisputable root cause of the widening gap between the goals of people and the goals of for-profit corporations, and demonstrates how those respective goals are mutually exclusive. It does not condemn corporations but offers a solution for refocusing them toward the general goals of people. I urge each member to go over this analysis - it is not long or boring - and challenge it if you think you can."

Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

Common Property Rights

This book summarizes all the work at Thwink.org. This includes the System Improvement Process, a rigorous analysis of the complete sustainability problem, and 12 sample solution elements.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.
 

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