The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points. This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem. The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971. These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem. |
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