The graph tells a grim story.
Despite the best efforts of millions of dedicated activists, the world's ecological footprint keeps rising. Year after year, decade after decade, it just keeps going up. Every dot on the graph is a major effort to solve the problem. There are thousands of more dots not on the graph. But none have made more than a modest difference. The footprint is now at about 50% overshoot. If this overshoot is not brought down below the one planet limit very soon, collapse is dead ahead. (pun intended)
So what are the world's problem solvers doing wrong? Why are popular solutions failing to solve the sustainability problem?
Because popular solutions are incapable of resolving the root causes.
If you believe this answer is reasonably true or might be true, then Thwink.org has a world of helpful material for you and your organization. Here's how you can get started:
If you are a visual thinker, read this article on A Little Story About Corporate Dominance and the Occupy Movement.
If you are an analytical thinker, study this paper on Solving the Sustainability Problem with Root Cause Analysis.
If you are a sharp thinker but not that analytical, try this essay on Mastering the Science of Striking at the Root.
Now, after you've read one of the above items, consider one of the very latest solutions. See the About Us page for Al Gore's Climate Reality Project. The page says:
The Climate Reality Project, founded and chaired by former Vice President and Nobel Laureate Al Gore, is dedicated to unleashing a global cultural movement demanding action on the climate crisis. Despite overwhelming international scientific consensus on climate change, the global community still lacks the resolve to implement meaningful solutions. The Climate Reality Project exists to forge an unwavering bedrock of impassioned support necessary for urgent action. With that foundation, together we will ignite the moral courage in our leaders to solve the climate crisis.
The Climate Reality Project employs cutting-edge communications and grassroots engagement tools to break the dam of inaction and raise the profile of the climate crisis to its proper state of urgency. With a global movement more than 5 million strong and a grassroots network of Climate Leaders trained by Chairman Al Gore, we stand up to denial, press for solutions, and spread the truth about climate change to empower our leaders to solve the climate crisis.
If you've grasped what our material says, you will immediately be able to see that the Climate Reality Project's approach is simply not going to work. It's basically a "spread the truth" approach. This is no different from past approaches, all of which have failed. Why? Because "spread the truth" pushes on a low leverage point. It attempts to resolve an intermediate cause (the universal fallacious paradigm of Growth Is Good) rather than the root cause (high political deception effectiveness) of change resistance.
You don't believe this? Then read the Wikipedia entry on Sharon Beder's Global Spin: The Corporate Assault on Environmentalism. Be sure to read the link to the Global Spin Review, which explains how corporate spin works.
Spin is deception. It's working like a charm, so well that attempts to "spread the truth" have not worked in the past. Nor will they work in the future.
That "the global community still lacks the resolve to implement meaningful solutions" is a symptom of change resistance. Al Gore's project is trying to overcome change resistance. Wouldn't it help if the project promoted solutions that were directed toward resolving the root cause of change resistance? After all, all problems arise from their root causes.
If this makes sense, then see the glossary entry on More of the Truth. That's the solution strategy The Climate Reality Project is using.
Welcome to a whole new way of thwinking !