General
_____ All significant stakeholders for the project have been identified.
_____ The Concept as a whole is so complete, easy to understand and obviously accurate that little or no gerbil chit chat is necessary for a typical handoff.
_____ If a large project, the Initial Concept has not been rushed and is obviously stable and well founded.
Nutshell Vision
_____ The Nutshell Vision is or starts with a single, crisp sentence that captures the entire vision and implies all objectives. It is easily memorized by the entire team.
_____ The Nutshell Vision has been enthusiastically agreed to by all stakeholders.
Narrative
_____ The Narrative has been enthusiastically agreed to by all stakeholders.
_____ The Narrative includes a complete top level list of objectives.
_____ All objectives are 100% quantifiable. For example, "The product must achieve a 90% fully satisfied rating for 40 customers within 90 days of product release".
_____ The Narrative can be easily mined by subsequent steps for top level direction.
_____ The Narrative has flawless language syntax and is completely unambiguous.