Social Side

Social side is a synonym for change resistance, as in "the social side of the problem." The main reason for using the term social side is to make a clear and simple contrast with the technical side of the sustainability problem.

Technical experiments solve technical problems. But there is another class of experiments that the world will soon be running many of. These are social experiments, which must be run to solve social problems.

For further discussion please see What is the "social side" of the problem?, which covers the technical side as well.

 

Dueling Loops Paper

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.
 

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